One statement we often heard from the youth at THS is that the logo and brand did not accurately depict their experience in the program. The youth mentioned that they are a part of an empowering safe community at Threshold, where they have made new friends, shared a lot of laughs, challenged themselves, and learnt new skills, and when they looked at the logo it didn’t portray their experience.
Well, we definitely heard their feedback and want to announce that we officially have a new logo and brand! Our new brand and logo represents diversity, acceptance, and inclusivity under one roof. It celebrates difference and captures the strength of coming to together to form a community. The upwards arrow in this logo signifies positive changes and brighter futures for the youth we serve. We’re excited to start off a new season with a brand of which the youth, staff, and board can be proud.
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